Keyword: Henry Ford

Fordlandia: utopian industrial dream in the Amazon

By
One of the old Fordlandia warehouses. © Thomas Cantaloube One of the old Fordlandia warehouses. © Thomas Cantaloube

Ninety years ago the American car magnate Henry Ford created a town in the Amazon jungle in order to secure a supply of rubber for his vehicles' tyres. Today it is just a ghost town, another example of the hubris so commonly associated with this region of the world. Mediapart's Thomas Cantaloube reports from Brazil on whether the lessons of that failed venture have truly been learned.