When Mediapart first broke the story about Jérôme Cahuzac and his secret Swiss bank account the budget minister immediately called in the public relations big guns to defend him. The spin doctor Stéphane Fouks and his team at Havas Worlwide/EuroRSCG prepared the minister's strategy. But has the recourse to crisis communications backfired, and is it now starting to work against Jérôme Cahuzac's interests?
On Monday December 3rd Mediapart sent five questions for the minister to answer, asking at the same time for an interview with him. Stéphane Fouks was going to organise the response. But since then the repeated and virulent denials by the minister have led him into making spoken and written claims that have opened the door to fresh questions. In particular the declarations in no way answer the various issues we have raised about his Swiss bank ...
2 mois d'abonnement offerts
Plus que quelques heures pour profiter de l'offre spéciale anniversaire, n'attendez pas : 3 mois d'abonnement au journal pour 9€ seulement.Abonnez-vous
Vous êtes abonné(e)
Pas encore abonné(e) ?
Choisissez votre formule et créez votre compte pour accéder à tout Mediapart.