While Donald Trump has bragged in private about making unwanted sexual advances on women, a French commentator has gone a step further by kissing a woman on the breast on live TV, reports BBC News.
Jean-Michel Maire found his requests for a kiss rebuffed by a young woman during a re-enactment of the Kim Kardashian robbery in Paris, so he went for her chest instead.
It is the latest in a series of scandals in France that together are prompting a backlash against "séduction a la française" - a traditional tolerance for male sexual opportunism, particularly by those in positions of power.
More than 250 outraged viewers - including women's rights minister Laurence Rossignol - complained to the media regulator and others called for Mr Maire to be prosecuted.
Mr Maire said he had watched the episode again backstage and "laughed about it", weekly magazine Marianne reported. He later tweeted a semi-serious apology. The show's host, Cyril Hanouna, said he did not think it was "that serious".
The woman, a 21-year-old dancer called Soraya, told L'Express magazine she had been shocked by Mr Maire's act - "I'm a human being, not just an object," she said.
Another prominent media personality, Jean-Marc Morandini, is already being investigated by police over claims he pressurised a minor to carry out a sex act on video at a casting at his home as well as claims of sexual harassment made by five other men who were acting in a web-based drama series.
Staff at iTélé have gone on strike to protest against Mr Morandini's arrival at the channel.
Meanwhile a new website has been launched encouraging women working in French politics to report lewd behaviour and unwanted advances.
The launch of "Chair Collaboratrice" - a pun which sounds like "Dear Co-worker" but actually translates as "Flesh of my co-worker" - follows the resignation in May of the deputy speaker of parliament, Denis Baupin, over allegations including sexual assault.
He is alleged to have groped an EELV Green party member and sent explicit messages to others.
Last week, minister Jean-Michel Baylet was accused in parliament of hitting a female colleague in the face. Both men deny the allegations.
In an article in Le Monde newspaper, the women behind Chair Collaboratrice said "sexist language and behaviour occur on a daily basis for women in politics, whether they are elected or staff".
Read more of this report from BBC News.
See also: Five more women tell of alleged assault and harassment by French MP Denis Baupin