France Link

Staff of French high street chains André, Naf Naf fear bargain sale

Vivarte, which controls iconic French shoe shop chain André, but also clothing stores Naf Naf , Kookaï and Chevignon and which employs around 17,000 people, has put the brands up for sale, citing debts to investment fund investors.

La rédaction de Mediapart

This article is freely available.

Vivarte will sell the shoe brand André to an undisclosed buyer as part of a broad restructuring for the debt-distressed fashion group, reports WWD.

André, the founding label of the company started in 1886, has 135 stores and nearly 800 employees.

Vivarte had previously announced that the Kookaï, Chevignon and Pataugas apparel brands were up for sale, and that the group would close shoe emporiums under its La Halle aux Chaussures banner, combining them with apparel chain La Halle.

In a meeting with unions Tuesday, the clothing group added Naf Naf to the list of brands on the block and raised the number of planned store closings for La Halle aux Chaussures to 140 from 97. Union sources estimate this could mean as many as 800 layoffs.

Unions were also told to expect layoffs among the 240 staff of the group’s subsidiary for support functions, Vivarte Services.

Earlier in January, a spokesperson for Vivarte denied reports that André was for sale, but unions said employees have continued to brace themselves for the group to be all but dismantled under the leadership of its new chief executive officer Patrick Puy.

Vivarte, which is one of France’s largest clothing groups by sales, has struggled to pay back about 1.5 billion euros, or $1.62 billion at current exchange, to four investment funds that serve as both shareholders and lenders to the company.

Vivarte reported sales of 2.4 billion euros, or $2.54 billion at average exchange, for its fiscal year 2015, representing an estimated 11 percent drop versus the same prior-year period. The company, which employs around 17,000 people, did not immediately respond to a request for more recent figures.

Vivarte is renegotiating its debts to the shareholding investment funds, on which it pays interest of 11 percent annually. With an unemployment rate of 10.5 percent and French presidential elections coming up in late April, layoffs at the group risk turning into a hot-button political issue.

Read more of this report from WWD.