France brings in new rules on 'retouched' body images in adverts

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Any commercial image that has been digitally altered to make a model look thinner will have a cigarette-packet style warning on it.

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It's no secret that images of models are often retouched to make their bodies look thinner or curvier in certain places, to lengthen their legs to mannequin-esque proportions, or to smooth out their skin and widen their eyes, reports the BBC.