People in France are shunning baguettes in favour of healthier, cheaper options, a millers association has said, reports The Independent.
The National Association of French Millers (ANMF) say bread consumption is on the decline, with French people eating 120 grams of bread per day in 2015 – nine grams less than in the previous year.
Overall, people in France are eating 30 grams less bread every day compared to 2003 and three times less than in 1950.
ANMF are concerned about the effects this trend will have on their trade, and suggested three reasons why it is happening, Le Figaro reported.
Firstly, the association cited changing diets, in particular those low in carbohydrates or which do not allow gluten, as a factor in the reduction of bread consumption.
This could explain why the difference in consumption between genders is so big.