French authorities launch probe into Nutella sales that sparked riots

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The French finance ministry has launched an investigation into the legality of a sales promotion of hazlenut spread Nutella by a national retail chain which slashed prices by 70 percent, prompting fights and wild behaviour by shoppers in some stores, who witnesses said behaved 'like animals'.

 

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France's finance ministry is investigating whether a Nutella promotion that led to violent scenes in supermarkets broke trading laws, reports BBC News.

France has strict rules about the size of discounts that retailers can put on products outside of official sales periods.

Last week, shoppers at Intermarché shops jostled to buy heavily discounted chocolate and hazelnut spread.

It had been discounted by -70% - from 4.50 euros to 1.40 euros.

Police were called when people began fighting and pushing one another.

"They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand," one customer told French media.

Similar scenes were reported across France, with some being described as "riots".

France's consumer protection and anti-fraud agency said on Monday its investigation would judge whether the promotion legally counted as a sale or whether it was an instance of product dumping.

Read more of this report from BBC News.

See also: French supermarket riots erupt over cut-price Nutella campaign

 

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