Weathering protests and skepticism from French industryites, Netflix has managed to have a successful start in Gaul, reports Variety.
The U.S. company has already lured over 100,000 subscribers since its launch in Gaul on Sept. 15, according to French newspaper Le Figaro. Netflix did not confirm the figure and declined to comment on it.
The California-based platform partly owes its strong start to a massive marketing campaign, as well as its complimentary one-month offer for all new subscribers.
French journos are comparing the performance of Netflix and CanalPlay, the VOD platform operated by French pay TV leader Canal Plus, pointing out that the U.S. platform has attracted 10 times more subscribers in two weeks than CanalPlay.
CanalPlay, which bowed three years ago, currently has 520,000 subscribers.
Read more of this report from Variety.