Replica shirts bearing his name are flying off the shelves, followers are flocking by the million to his new club's social media accounts and TV rights suddenly look a bargain: Lionel Messi's arrival in Paris has set the money train in motion, reports Yahoo! News.
Paris Saint-Germain chairman Nasser al-Khelaifi bluntly told reporters on Wednesday that people would be "shocked" by the revenue the 34-year-old six-time Ballon d'Or soccer world player of the year would bring to the club he joined as a free agent the previous day.
In PSG's flagship shop in central Paris, one fan who queued two hours to buy a Messi shirt as soon as the Argentine signed, was more than happy to part with the 165 euros ($194) his purchase cost him.
"I just had to come and buy it," 18-year-old Jonathan Bouyer Msied said, beaming. "It will bring PSG a lot of money, and it will bring fans a lot of fun and joy. There's something in it for everyone, and everybody will be happy."
Amazon, which in June won the rights to broadcast 80% of the top French division's matches at a fraction of the original price after partner Mediapro pulled out, is certainly among the winners, said sports marketing expert Vincent Chaudel.
"Amazon... already got its early Christmas present in June and now just won the lottery. Broadcasting so many matches for so little money, with (Messi) on top of that ... it's all a big win," said Chaudel.
"The second winner is PSG, which will consolidate its spot among the world's biggest clubs."