The ex-wine lobbyist who handles viticulture issues as Élysée advisor


At the request of the French president's office, France's wine sector is preparing to publish a prevention plan against alcohol abuse. However, President Emmanuel Macron's advisor at the Élysée on the issue, Audrey Bourolleau, herself used to be a lobbyist for this powerful sector until last year. Yet despite this apparently glaring conflict of interest, the advisor has continued to be involved in the issue. Antton Rouget reports.

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As the wine sector itself acknowledges, it is an “historic” moment. After years of battling with the public authorities, makers and distributors of wine have at last found themselves recognised as a key voice when it comes to tackling alcohol abuse – something that kills up to 49,000 people a year in France. In the coming days the main wine sector lobby group Vin & Société, which represents more than 500,000 people in the industry, will publish a report on the subject written in conjunction with representatives of the beer and spirits sectors.