President Macron pledged to sweep away old habits when he came to power. It is a message that his wife has certainly taken to heart, reports The Times.
Instead of holding meetings in the usual way, sitting around a table in an office, Brigitte Macron organises them in the streets of Paris, The Times has learnt.
Staff at the Élysée Palace say that her walkabout meetings have kept her in touch with public opinion at a time when her husband is widely accused of being out of touch with the aspirations of ordinary families.
They say her popularity is illustrated by the 100 letters a day that are sent to her, which is more than any other first lady since France began electing its head of state five decades ago.
Almost every day, Mrs Macron leaves the Élysée with Pierre-Olivier Costa, the director of her private office, and Tristan Bromet, the head of the office, to walk around the capital while discussing her diary commitments and the causes she wishes to support.
They note her decisions on their smartphones as they scurry along the pavement beside her.
Read more of this report from The Times (subscription required).