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France tells internet service provider to end ads block

Major French ISP Free has agreed to abandon its ad-blocking policy - seen as a swipe against Google - after a government minister intervened.

La rédaction de Mediapart

This article is freely available.

A major French internet service provider (ISP) has agreed to abandon its ad-blocking policy - seen as a swipe against Google - after a minister intervened, the BBC reports.

Digital Economy minister Fleur Pellerin said she persuaded Free to restore full access to all content on the internet, including Google ads.

Free started blocking ads last week when it updated home router software.

It was seen as forcing Google to pay its fair share to service providers.

The French minister said: "No actor can jeopardise the digital ecosystem in a unilateral way."

Free has argued in the past that Google does not pay its way when ISPs are forced to increase investment in running services like YouTube, which take up a lot of bandwidth.

Google's AdServe online advertising software - which allows online businesses to target their audiences in exchange for a share of the advertising profits - is used on many websites.

Read more of this report from the BBC.