On March 9th this year some discreetly-placed stickers adorned the walls in and around several McDonald's restaurants in France. “The female staff here are forced to wear a skirt. Macho McDo” read one. “Abusive managers, McDo accomplices” asserted another, while a third one stated: “Being trans at McDo, that's tough”. At the same time activists from the group McDroits – a collective of current and former staff – were handing out leaflets. “Sick of the obligatory skirt,” it declared. “Fed up with having to smile and be pretty.” The thirty or so staff who gathered to criticise the American multinational's French management said they had “had enough of putting up with comments and pressure just because we're women”.
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