Air France unveiled its new first-class section in Shanghai on Wednesday, fuelling an international luxury-seating race to win over Asia's rising number of high fliers, reports GlobalPost.
The airline's "haute couture" suite will feature a seat that reclines into a bed stretching 2.01 metres long and 77 centimetres across (6 ft 7 ins and 30 inches) -- one of the most spacious in the world.
A total of 76 of the seats will be fitted into the airline's 19 Boeing 777-300 jets at a cost of 50 million euros ($70 million), the company said as it showed off the new offering in an expenses-paid trip for journalists to China's commercial hub.
"In 2012, we made a promise to identify which products (we needed to improve) to push Air France up into the ranks of the major airlines," said the company's CEO, Frederic Gagey. "Those 50 million euros were needed to propel Air France to the top of those companies."
Read more of this AFP report published by GlobalPost.