Cobble stones, pastel colours, bijou shutters and shop fronts - Rue Crémieux in the 12th arrondissement of Paris has all the ingredients for a postcard-perfect holiday snap, reports The New Zealand Herald.
However photographers could soon be shuttered out.
Tucked away between busy Pont d'Austerlitz and the Gare de Lyon, it was only a matter of time before it was discovered by a smartphone lens. The hashtag #ruecremieux alone has had 31,892 pictures posted to it.
It has become an overnight sensation on social media, but not everyone is pleased with the street's newfound fame.
Locals are petitioning the city council to banish transient photographers from cluttering their doorsteps.
A resident told the radio station France Info: "We sit down to eat and just outside we have people taking photos, rappers who take two hours to film a video right outside our window, or bachelorette parties who scream for an hour. It's exhausting!"
The 150-metre street has spawned several Instagram pages dedicated purely to the pastel coloured pictures.