Rocked by the storms surrounding his private life and the French economy's tepid growth, French President Francois Hollande has turned to rap, reports CNBC.
The Élysée Palace has hired part-time hip-hop expert Pierre Evil to pen the president's speeches and help zing up the often dry affairs.
Evil, who will be using the more formal Pierre-Yves Bocquet in his day job, is a graduate of the École Nationale d'Administration in Strasbourg, one of France's top schools for civil servants and future presidents, and has been working in the government since the 1990s.
Known as "meticulous and methodical" by his colleagues in government, Bocquet has been leading a double life as Pierre Evil, the hip hop music critic. He is also the author of "Gangsta Rap", published in 2005 and the maker of a documentary in 2008, showing interest in the cultural theory behind rap music and its relation to America's black community.
His identity was so secretive that Cyril de Graeve, the editor of "Cronic'art" magazine which commissioned Bocquet, didn't even know his real name.
"I remember a discrete man, very neat," Graeve who was his editor in chief for four years at the cultural magazine, told French newspaper Le Monde.
Read more of this report from CNBC.