Joining the ranks of the screen goddess Brigitte Bardot and the Eiffel Tower, another French treasure is being celebrated with its own postage stamp: the baguette, reports The New York Times.
And this one is scratch-and-sniff.
The latest showcasing of French cultural heritage as Paris prepares to host millions of visitors for the Summer Olympics and Paralympics, the new stamp features a cartoon image of a baguette wrapped in a tricolor ribbon.
It was unveiled by France’s postal service on Thursday — May 16, the feast day of Saint Honoré, the patron saint of bakers.
“The baguette, the bread of our daily lives, the symbol of our gastronomy, the jewel of our culture,” the usually not-flashy postal service raved in its description of its new offering.
The stamp, which is intended to be used for international letters of up to 20 grams, or about 0.7 ounces, was released for sale at post offices and kiosks throughout the republic on Friday, with an initial print run of 594,000 and a price tag of 1.96 euros, or $2.14, each.