Sales of rosé wine – once the object of contempt from connoisseurs who winced at the southern habit of drinking it with ice – have tripled in France in a decade, reports The Telegraph.
Nine out of 10 French wine drinkers now enjoy the occasional glass of rosé, according to a recent survey.
And last year, for the first time, nearly a third of wine made in France was rosé. While more than half was red. white wines made up only about 17 per cent of the total.
Experts say younger people have become more open-minded about wine, while the quality of rosé has improved, thanks to new wine-making methods and technology.
“It’s not that rosé is succeeding as never before, it’s society that’s changing,” said Olivier Nasles, a winemaker in Provence, the traditional home of rosé. “People under 50 want instant pleasure. To appreciate rosé, you don’t need to know a whole lot about appellations or which years are best. It’s much more accessible.”
Read more of this report from The Telegraph.