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France Opinion

All about winning: luxury goods firm LVMH backs France's top medal hopes at Paris Olympics

Moët Hennessy Louis Vuitton are promoting some of their many luxury brands via a select group of French sporting stars who are competing at this summer's Olympics and Paralympics in Paris. And while the organisers may be championing the Paris Olympics as a popular event for all, Mathias Thépot argues in this op-ed article that 'premium' sponsors LVMH are in fact focussed on excellence - and victories.

Mathias Thépot

28 March 2024 à 11h21

There is no getting away from it. In parallel with the sporting spectacle that will be on show at the Olympic Games and Paralympics in Paris this summer, sports business will also be hard at work.

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