“One day, the Indians came and the film could be made,” recalled one of the production team of the film Tout là-haut, co-produced in 2016 by the actress Julie Gayet, the partner of then French president François Hollande. Tout là-haut (English title, 'To the top'), tells the story of French snowboarder Marco Siffredi, played in the film by Kev Adams, who died while descending the slopes of Mount Everest. The film’s budget was 10 million euros, and the Indian funding – initially to be 3 million euros but later reduced to 1.6 million euros – was a lifeline.
The generous Indian sponsor was Anil Ambani, chairman of the Reliance Group, a corporation with multiple activities, including telecommunications, construction, media and defence. Reliance Group was also the industrial partner of French aircraft manufacturer Dassault in its deal to supply India’s air force with 36 of its Rafale fighter jets, which was completed at about the same moment as Gayet’s film received its much-needed investment.

Enlargement : Illustration 1

The Rafale sale has since become steeped in controversy in India, with allegations of corruption surrounding both the cost of the aircraft and also the role of the Reliance Group. On Thursday this week, members of the opposition Congress party met with the national Indian audit office, the Comptroller and Auditor General of India (CAG), to demand an investigation into the deal, alleging favouritism, mismanagement of public funds, the endangering of national security and the contravention by Dassault of market regulations.
At the heart of the Congress party’s “memorandum” deposed with the CAG is the “offset” agreement signed between Dassault and Anil Ambani by which Dassault would reinvest 50% of the total sale price of the Rafales in local production activity in India.
Contacted by Mediapart, Dassault said it would offer “no comment” on the controversy.
The Congress party also accuses Indian Prime Minister Narendra Modi of favouritism by allegedly ensuring that the offset agreement would benefit Ambani’s Reliance Group. The party said its defence arm, Reliance Defence Limited, had no experience in building fighter aircraft and was created just 12 days before the announcement by Modi, on March 28th 2015 during a visit to Paris, that the deal for the Rafales had been struck.
On August 31st this year, The Indian Express reported the funding of Julie Gayet’s film by Reliance Entertainment, an arm of Ambani’s group, in early 2016. “If I find out that I got money so that the other [François Hollande] sells the Rafale, it would be funny,” said Serge Hazanavicius, director of Tout là-haut, who added that he had not seen the funding contracts. “The Indians came into the production late on,” he said. “I needed to be in the foothills of the Himalayas and I managed to.”
At the time, the involvement of an Indian company with cinema logistical experience came as no surprise, assisting with the shooting in mountainous terrain. On January 24th 2016, Anil Ambani released a statement announcing his group had agreed a French-Indian partnership with producers Julie Gayet, founder of production company Rouge International, and Elisa Soussan of the firm My Family which manages Kev Adams. The announcement was made on the same day that then French president François Hollande, Gayet’s personal partner, arrived in New Delhi on a three-day visit to India.
The provisional title for the film was “Number One”.
Contacted by Mediapart, François Hollande said he was “not at all informed” about the film production deal with Ambani’s group, and he added that he knew “nothing” about the Reliance Group. Hollande’s visit to India in January 2016 centred around the sale of the Rafale jets in what would be an important third contract after sales deals with Egypt and Qatar. On January 25th 2016, the day after Hollande arrived in New Delhi, Prime Minister Narendra Modi announced an “inter-governmental agreement” had been reached for the purchase of the aircraft.
“I intervened in this affair with the two prime ministers, to say that I was keen for this negotiation,” Hollande told Mediapart referring to the Rafale sale and Modi and his predecessor. “Initially, the deal was supposed to be for 126 planes, then when the government changed the Indians reformulated their proposition, less attractive for us because it was for 36 aircraft only. But the manufacturing was planned to be in France, contrary to the preceding proposition, so we lost on the one hand and gained on the other.”

Enlargement : Illustration 2

But the new deal also included the offset agreement between Dassault and the Reliance Group, now the subject of controversy. “We didn’t have any say in this matter,” Hollande told Mediapart. “It is the Indian government which had proposed this service group, and Dassault who negotiated with Ambani. We didn’t have the choice, we took the interlocutor who was given to us. That’s why, also, this group had no reason to give me any grace [favour] of any sort. I could not even imagine that there was any link with a film of Julie Gayet's.”
Hollande’s account contradicts that of the Indian authorities, who claim that it was Dassault alone who selected the Reliance Group. In August, the Reliance Group insisted that the Indian defence ministry played no role in selecting Dassault’s Indian partner.”
Hollande said the funding of Gayet’s film by Ambani’s group was “a negotiation that was carried out with Kev Adams”.
Questioned by Mediapart, Julie Gayet replied by email: “My Family asked Reliance, via one of its partners, Visvires, to take part in the financing of the film. It is therefore only upon the initiative of My Family that Reliance invested in the film, to the extent of 10% of the budget [editor’s note: in reality this was 16%], in similar conditions to those of other partners in the film. Concerning Anil Ambani, again it was the producer of My Family who presented us while the film was already shot in France.”
'There is a serious industrial risk for Dassault'
The producer Elisa Soussan did not reply to Mediapart’s request for an interview. In a statement passed on via Julie Gayet, My Family said it was on Soussan’s “initiative alone that she convinced Reliance to invest in the film”.
Reliance appeared on the film credits, but was not mentioned in the financing details supplied to France’s public body for the production and promotion of cinema, the Centre national du cinema (CNC). Indeed, the funds from Reliance were handed to the film through Visvires Capital, an investment fund with offices in Paris and Singapore and which had already provided services for Anil Ambani. “Reliance Capital, for example, invested with us in the wine domain in India, one of our two activities along with the funding of films,” said Visvires founder Ravi Viswanathan, a French former banker of Indian origin. Viswanathan knows Anil Ambani personally, having been introduced to him 25 years ago by French banker and businessman Matthieu Pigasse. “Since then we’ve done things together, with Lazard and Reliance, when I was a banker,” added Viswanathan.

Enlargement : Illustration 3

Visvires Capital had already invested in French cinema films, at a rate of about ten per year, principally in distribution and rarely in production. Ravi Viswanathan said he had been contacted relatively late by Kev Adams, with whom he had previously worked, for the investment in Tout là-haut. “They approached us at a very advanced stage of the film,” said Viswanathan. “The scenario was written, the actors chosen, the shooting at Chamonix [in the French Alps] done. Given the subject, with relation to the Himalaya mountains, we said to ourselves that we’d talk about it to Reliance, with who we had done things in that domain in the past.”
Just what was the interest for Reliance in the film, which was not distributed in India – the country is not even mentioned – remains uncertain. Contacted by Mediapart, the group did not respond.
“We asked them if the scenario interested them,” said Ravi Viswanathan. “They read the scenario and they said ‘yes’.” He said that Reliance was asked whether it would be interested in part funding the film “because we think the films of Kev Adams have in the past worked well in France”.
Viswanathan said that he had not introduced Ambani either to Dassault or Gayet in France. “It is absurd to think that he [Ambani] has need of someone to be introduced when one heads a group with the weight of a large part of a country’s GDP,” insisted Viswanathan. “Anil Ambani is quite capable of entering into contact with the people at Dassault on his own.”
In November 2016, the Intelligence Online newsletter, which has well established sources in the defence industry, mentioned Viswanathan presence in Ambani’s entourage and also that Reliance was to help fund Julie Gayet’s next film. At the time, the shooting of Tout là-haut had only just begun. It was initially planned for cinema release in March 2017, but that was later postponed to December 2017.
Meanwhile, given the scope of the questions filed by the opposition parliamentarians in India to the Comptroller and Auditor General of India, the Dassault-Ambani controversy appears set to develop far further. One of the principal issues they raise is the cancelling by Narendra Modi, who became prime minister in May 2014, of an initial public tender. The previous Indian government had opened the way for negotiations over the purchase of 126 Rafale jets, and a working agreement between Dassault Aviation and the Indian state-owned aerospace and defence corporation Hindustan Aeronautics Limited under which 70% of 108 of the aircraft would be built in India. But Modi, visiting Hollande in Paris on April 10th 2015, announced the 7.5 billion-euro deal for 36 jets built in France. The Indian opposition says Modi should not have made the announcement before renewing tenders for the supply of fighter aircraft from Dassault’s competitors. Meanwhile, the initial price of the Rafale fighters had risen by 300% from when the very first negotiations began, while the consequences for Hindustan Aeronautics have been catastrophic.
The defence arm of the Reliance Group was registered just 12 days before Modi’s announcement in Paris, while another of the group’s subsidiaries, Reliance Aerostructure Ltd, was created 14 days after the announcement. In September 2016, then French defence minister Jean-Yves Le Drian and his Indian opposite number Manohar Parrikar validated the inter-governmental agreement. In February 2017, the then French president François Hollande met with Anil Ambani in Paris after talks between the latter and Le Drian.

Enlargement : Illustration 4

Following the election of Emmanuel Macron as French president in May 2017, the Rafale dossier was passed to new defence minister Florence Parly, who travelled to India last October to inaugurate one of the sites of the Dassault Reliance Aerospace Limited (DRAL) joint venture, at the Ambani Aerospace Park at Nagpur, when the investment was announced of 100 million euros in the building of parts for the Rafale.
The sum represents a drop in the ocean when set against the totality of the Rafale contract. “There is a serious industrial risk for Dassault because we’re dealing with a company [Reliance] that has never built an aircraft and which has never been involved in defence,” commented a French analyst in defence issues, whose name is withheld. “The planned compensations represent colossal sums, and one must ask the question about the capacity of local industry to absorb the transfer of technologies.”
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- The French version of this report can be found here.
English version by Graham Tearse