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Havas, the communications, marketing and advertising giant owned by French billionaire businessman Vincent Bolloré, has for long played a key role in French politics, steering PR campaigns for both the rising stars and those who have fallen from grace. But its main political influence lies within the machine of government, where it guides ministerial strategies and former staff find new careers as senior advisors and heads of communications departments. As Mathieu Magnaudeix and Ellen Salvi report, with the election of Emmanuel Macron the network of the “Havas boys”, as one former minister described them, has never been more active at the heart of power.
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