Its name invariably pops up at the heart of major political events in France. Even when it was placed at a relative distance during the 2012-2017 presidency of François Hollande who, according to French journalists Aurore Gorius and Michaël Moreau in their book Les Gourous de la com’ (“The communications gurus”) held it in “manifest detestation”, it continued to maintain its presence within the machine of government.
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